Drill to Detail Ep.72 'Conversion Rate Optimization and Other CRAP' with Special Guest Bhav Patel

In this final Drill to Detail Episode before we take a break for the summer, Mark Rittman is joined by Bhav Patel, founder of the London Conversion Rate, Optimization and Product Analytics Meetup to talk about Conversion Rate Optimization, Experimentation and A/B Testing, Customer vs. Product Analytics, Attribution and Personalization ... and the story behind the CRAP Meetups.

Drill to Detail Ep.70 'Oracle Analytics, Luke Skywalker and the Remarkable Return of Enterprise Analytics' featuring Special Guest Bruno Aziza

Mark Rittman is joined by Bruno Aziza, Group Vice President, AI, Data Analytics & Cloud at Oracle to talk about the recently-updated product roadmap for Oracle Analytics, Oracle BI in the marketplace, recent acquisitions in the analytics marketplace and the recent Oracle Analytics Summit at Skywalker Ranch, California.

Drill to Detail Ep.65 'Bootstrapping, Growth Hacking and Supermetrics Data Pipelines for Digital Marketers' with Special Guest Mikael Thuneberg

Mark Rittman is joined by CEO and Founder of Supermetrics, Mikael Thuneberg, to tell the story of how a  mention in the official Google Analytics Blog and a prize of a t-shirt led to him founding and bootstrapping what is now a €10M ARR marketing analytics business that’s probably the most important software vendor the Drill to Detail audience has never heard of, and who recently moved into the data pipelines-as-a-service market in collaboration with Google Cloud Platform and the Google BigQuery team.

Drill to Detail Ep.64 ‘Google BigQuery, BI Engine and the Future of Data Warehousing’ with Special Guest Jordan Tigani

Mark Rittman is joined in this episode by Jordan Tigani, Director of Product Management at Google for Google BigQuery, to talk about the history of BigQuery and its technology origins in Dremel; how BigQuery has evolved since its original release to handle a wide range of data warehouse workloads; and new features announced for BigQuery at Google Next’19 including BI Engine, Storage API, Connected Sheets and a range of new data connectors from Supermetrics and Fivetran.

Drill to Detail Ep.62 'Enterprise analytics, DW Modernization and the rediscovery of Data Governance' With Special Guest Mike Ferguson

Mark Rittman is joined in this episode by Mike Ferguson, long-term analyst, consultant and Managing Director of Intelligent Business Strategies to talk about data warehouse modernization, analytics and big data project success within enterprise customers and the re-emergence of interest in data governance and master data management within the industry.

Drill to Detail Ep.53 'ThoughtSpot, Search and AI-Powered BI' With Special Guest Doug Bordonaro

Mark Rittman is joined by ThoughtSpot's Chief Data Evangelist Doug Bordonaro to talk about the value of data, issues around trust and consent raised by the EU's new GDPR regulations, and how ThoughtSpot are applying ideas from search engines combined with artificial intelligence smarts to surface insights and drive real value for business users from their analytics investment

Drill to Detail Ep.52 'Lyft, Ride-Share Analytics and ETL Developer Productivity ' With Special Guest Mark Grover

Mark Rittman is joined by returning Special Guest Mark Grover to talk about his move from Cloudera and product engineering to a product manager role at Lyft; analytics use-cases in the ride-sharing industry; and the move from conversations about ETL tools, technology and engines to templates, paradigms and developer productivity.