Mark Rittman is joined by Yali Sassoon from Snowplow to talk about data pipelines and Hadoop in the cloud; how web analytics evolved from counting pageviews to today's event-level analysis of consumer behavoir across all digital channels; why digital analytics is hard but interesting; and Snowplow's approach to building a successful hybrid open-source/commercial software business that competes successfully with megavendors such as Google and Adobe.
- Snowplow website
- Snowplow Insights commercial hosted service details
- Snowplow Open-Source
- Evolving Your Pipeline - Yali Sassoon - Snowplow Berlin Meetup #3
- Snowplow on Looker