Drill to Detail Ep.72 'Conversion Rate Optimization and Other CRAP' with Special Guest Bhav Patel

In this final Drill to Detail Episode before we take a break for the summer, Mark Rittman is joined by Bhav Patel, founder of the London Conversion Rate, Optimization and Product Analytics Meetup to talk about Conversion Rate Optimization, Experimentation and A/B Testing, Customer vs. Product Analytics, Attribution and Personalization ... and the story behind the CRAP Meetups.